Zootoo.com is a user-generated content site for pet lovers providing them with info on adopting, caring for and helping all variety of pets. Zootoo is a strong supporter of animals in shelters and with rescue groups. As a start-up company at the time, Zootoo wished to strengthen its image amongst the animal rescue group community which is often in need of support, funding and volunteers.
This contest provided a monetary incentive for rescue groups to enter while serving to increase the site's listing of rescue group as a resource for those seeking pet adoptions.
This flyer was included in a mailing which also included a cover letter and a flyer about Zootoo
Objective: Raise awareness of Zootoo with rescue groups while creating content (listings) on these groups on the website for users.
Social Media Start-Up Contest - Zootoo Animal Rescue Group Contest
