Feather Blue Studios Branding/Marketing -- I developed the studio name and visual brand with the intention of creating something modern and trendy. The brand is aimed at a higher-end audience with a modern meets shabby-chic flair. I conceptualized the look and feel and enlisted a design intern to work on some of the graphic design and layout details.
The Senior Scene Marketing Campaign -- Looking to accent the already-trendy feel of the studio, this look and logo create a new brand to reach out to the target audience of stylish 16-17 year olds. I created this three piece campaign with the help of a design intern. It features a spokesmodel search postcard, a magazine-style piece with tips and stories (including a $50 gift card), and a smaller postcard featuring the season's specials.
Model Integrity Branding - I developed Model Integrity as a resource for new models and talent in the Twin Cities to get honest and upfront information in an industry often known for scams. Through Model Integrity I have developed a website, planned and run events, and continue to offer workshops and one-on-one consulting. I wanted this brand to be trendy yet reflective; a single color to work well on promo materials. I had a vision for the logo and brand and selected a designer to execute it for me.
Elite Petite Branding / Marketing - I developed the "elite petite" baby program as a way to draw clients of newborns into the studio and continue on for baby's 3, 6, 9, & 12 month pictures. I selected the "elite petite" name aiming at higher end, trendy moms who wanted a modern feel for their baby's first year of photos. I conceptualized and then co-designed this tri-fold piece. Each "elite petite" participant receives extra perks, including a pink or blue onesie.
Paisley Pie Branding / Logo Design / Fashion Design - Paisley Pie is my own line of modern baby wear, featuring mostly baby booties, but also a few skirts in select patterns. I design the line, which includes booties in dozens of fabrics, and work with a seamstress on production. I brainstormed the name Paisley Pie (liking it's "cute appeal" to the hip mom crowd, as well as its genuine uniqueness) and designed this logo myself.
These are the initial concepts I created as logo options for a law firm.
I designed these logo / resume-topper options for a hair stylist.
A logo I designed for a small mortgage firm.
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Branding / Marketing