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Pirate Ship Packaging: Litho Label Design - Decorative Labels and Packaging Design for American Plastic Toys (Walled Lake, MI)
Pirate Ship Packaging: 2/C Printed Box - Decorative Labels and Packaging Design for American Plastic Toys (Walled Lake, MI)
Pirate Ship Character and Chest Labels - Decorative Labels and Packaging Design for American Plastic Toys (Walled Lake, MI)
Pirate Ship Labels - Decorative Labels and Packaging Design for American Plastic Toys (Walled Lake, MI)
Pirate Ship: Decorative Character Labels 1 - Decorative Labels for American Plastic Toys (Walled Lake, MI)
Pirate Ship: Decorative Character Labels 2 - Decorative Labels for American Plastic Toys (Walled Lake, MI)
Pirate Ship: Decorative Character Labels 3 - Decorative Labels for American Plastic Toys (Walled Lake, MI)
Pirate Ship: Decorative Character Labels 4 - Decorative Labels for American Plastic Toys (Walled Lake, MI)
Pirate Character Sketches - Decorative Labels and Packaging Design for American Plastic Toys (Walled Lake, MI)
Spider-Man "Spider-Trike" packaging: Litho designed in Photoshop, Flexo printed box designed in Freehand.
Cereal Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Candy Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Cookie Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Detergent Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Ice Cream Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Mac and Cheese Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Peanuts Box - Set of 12 Play Food Boxes designed for American Plastic Toys (Walled Lake, MI)
Popcorn Box
Popsicle Box
Pretzel Box
Straw Box
Waffle Box
Product packaging design: I directed the photo shoot, retouched the images, designed the product labels and all packaging elements.
Product packaging design: I directed the photo shoot, retouched the images, and designed all packaging elements.
Activity Desks - Packaging Illustrations for American Plastic Toys (Walled Lake, MI)
Role Play Activities - Packaging Illustrations for American Plastic Toys (Walled Lake, MI)
Kid Furniture - Packaging Illustrations for American Plastic Toys (Walled Lake, MI)
Toy Vehicles - Packaging Illustrations for American Plastic Toys (Walled Lake, MI)
Play Kitchen - Decorative Labels and Packaging Illustration for American Plastic Toys (Walled Lake, MI)
Ride-On School Bus - Decorative Labels and Packaging Illustration for American Plastic Toys (Walled Lake, MI)
Super Trike - Logo Design, Decorative Labels, and Packaging Illustration for American Plastic Toys (Walled Lake, MI)
Play Kitchen Label Sheet
Play Kitchen Labels on product
Shopping Playset Label sheet
Shopping Playset labels on product
Product label design
Pencil sketch and final illustration sample
These are some of the enhancements I've made to the original company logo.
American Plastic Toys banner design for the October 2014 Dallas Toy Show.
American Plastic Toys banner design for the October 2014 Dallas Toy Show.
Toy Book Magazine print ad design 2013.
New York Toy Fair Booth Design.
Toy Design: Sand Molds - Set of 3 sand molds designed for American Plastic Toys (Walled Lake, MI)
Sand Shape designs (with In-Mold label eyes).
Turtle
Fish
Shark
Octopus
Concept for in-mold label sand pail sets
Dolphin of Toys Painted Prototype and concept illustration
Dolphin of Toys (contents out)
Dolphin of Toys (packaged with header card)
Dolphin of Toys dump display
Character Shovels - foam and paper prototypes
Octopus Shovel - CNC foam prototype
Character Shovels - final plastic
Octopus Shovel
Character Shovels in dump display
Shark Scoop - sand toy concept
Shark Scoop - sand toy concept
Construction Shovel sand toy
Construction Shovel sand toy in dump display
Sand Roller
Sand Roller in dump display
Castle Pail and Moat - sand toy concept
Castle Pail and Moat - sand toy concept
Happy Camper Set concept
Happy Camper Set concept - computer render
Happy Camper Set concept - computer render
Happy Camper Set concept - computer render
Happy Camper Set concept - paper/foamcore prototype
Happy Camper Set concept - CNC prototype
Happy Camper Set concept - early packaging concept
Happy Camper Set concept - packaging concept
Cartoon Bus concept
Cartoon Bus concept - paper/foamcore prototype
Cartoon Stake Side Truck concept
Cartoon Stake Side Truck concept - paper/foamcore prototype
Cartoon Stake Side Truck concept - CNC prototype (painted)
Cartoon Cargo Truck concept
Cartoon Cargo Truck concept
Cartoon Cargo Truck concept - CNC prototype (painted)
Cartoon Cargo Truck concept - paper/foamcore prototype in concept packaging
Cartoon Cargo Truck concept - product
Cartoon Cargo Truck concept - product in packaging
Trail Biters - concept toy vehicle design (computer rendering)
Mini Cartoon Truck concept
Mini Cartoon Truck concept
Mini Cartoon Truck - product
Mini Cartoon Truck - product in dump display
Toon Heads - concept play figure
Toon Heads - concept play figure
Toon Heads - concept play figure
Assembly Instructions - Assembly instructions for American Plastic Toys (Walled Lake, MI)
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CLICK HERE to view work samples from my employment at American Plastic Toys (2001-2016)

With the factory located right next door to the design studio, I had the great opportunity to experience the entire product design process from start to finish. My daily routine included a wide range of activities including: graphic design, illustration, advertising/marketing design, photo retouching, packaging design, prototyping, and product design.

Comments (1)
Available
Freelance, Full-time, Moonlighting
Shawn Amberger
Designer Clawson, MI