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Sanctuary at Keystone logo design - Challenge: Create brand identity for luxury mountain retreats sheltered at the foot of Keystone Resort slopes
Purgatory Ski Mountain logo redesign - Challenge: Revitalize brand identity to depict both promise & peril––forces angelic & demonic––unleashing the power of Purgatory name
Flowline Trail Design logo design - Challenge: Project the promise of “flow” in the brand name through the graphics and type treatment of this new bike park design/construction firm
Frisco Adventure Park logo design - Challenge: Convey the sweep of action, seasons and terrain, visualizing the promise of this park: “Endless Adventures Around Every Turn”
Belle Interiors logo design - Challenge: Embody a femininity and sense of high style within an identity still bold in its statement
Slopestyle at Pioneer Park logo design - Challenge: Create an identity that explains and energizes a unique bike park brand name through its panoramic pictorial typography
Colina del Sol logo design - Challenge: Evoke the translation of the brand’s name––“Hill of the Sun”––and the curling waves of the Sea of Cortez beyond
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Identity Work
Shea Ferrell
Graphic Designer Denver, CO