Scott Shellstrom

Winner of 2013 ADDY and TELLY awards. The campaign is based on research that found 80% of potential buyers want to play a musical instrument but haven't for one of these 4 reasons: too expensive, they are too busy, think it's too difficult or feel they are too old. Our execution confronts these common excuses head on by matching them (shown in graphic text) with real people that have overcome them.

• Creative Direction
• Fashion Design
• Hand Rendering
• Advertising