Zip Zaps Packaging - ZipZaps made toy history! The initial 300,000 shipment sold out in the first 4 weeks. ZipZaps became the it toy for Christmas 03. Sales reached 750,000 units and over $25M. Product line extensions from SpongeBob SquarePants to the Fast & Furious - all using the original packaging structure I designed - continue to be popular.
SHELLY DID: packaging structural design and specifications, print production, design and copy supervision, account management/manufacturing coordination on all 57 SKUs.
Zip Zaps Brand Guidelines - Designed to help RadioShack stores to understand brand developed by Hamilton Partners and how to use correctly and consistently in print advertising.
SHELLY DID: technical writing and design, account management.
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VEX Packaging - RadioShack branched out into robotic design systems for kids and adults at a high-end price ($249 for base kit). Included 12 additional SKUs.
SHELLY DID: packaging structural design and specifications, print production, design and copy supervision, account management on all SKUs.
Vex Product Poster - Used to entice consumers instore with the added benefit of highlighting the product lineup on the back.
SHELLY DID: specifications and print production, design and technical copy writing on back only, account management.
Vex Brand Guidelines - Designed to help RadioShack stores to understand brand developed by Hamilton Partners and how to use correctly and consistently in print advertising.
SHELLY DID: technical writing and design, account management.
View PDF
View PDF
XMODS Packaging - Leveraging the ZipZaps frenzy, RadioShack moved to more hobby-specific and 1/23 ratio product. Although case was developed in China, clear mylar wrap (which allowed for maximum product flexibility as it swapped our by SKU) was one of the first of its kind printed in the USA.
SHELLY DID: packaging structural design and specifications, print production, design and copy supervision, account management on all 48 SKUs.
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RadioShack
