Anne Shirey

Caribbean Limeade is a juice package for Clover Farms. The concept incorporated the three main elements of a package: logo, type and graphics. Using these elements, the concept communicated shelf impact, appetite appeal and lasting power. By combining the trusted Clover Farms logo and type with the new graphics, the packaging maintains the appeal to loyal consumers while introducing a new product.

Caribbean Limeade is a juice package for Clover Farms. The concept incorporated the three main elements of a package: logo, type and graphics. Using these elements, the concept communicated shelf impact, appetite appeal and lasting power. By combining the trusted Clover Farms logo and type with the new graphics, the packaging maintains the appeal to loyal consumers while introducing a new product.