World Post Day - Event Design for an Initiative
World Post Day - Event Design for an Initiative from Shivani Saran
World Post Day - Event Design for an Initiative

Out of my love for the postal dept., I took up an initiative to promote writing on World Post Day, 2013. This album takes you through my week long journey in this project.
The question was: How to make them write, not just keep postcards? The strategy I used was to provide them with the most irresistible postcards with illustrations/ photos by NIDians and beautiful philately stamps to go with them. And finally, to tell them that they, together, will cost them merely Rs 20, but they would have to pay 30 for a postcard alone, and only when they write it and come back would they get a stamp of their choice and their ten rupees safely back.
Worked magically! Out of the 600 postcards that I sold that day, at least half were written & posted.
http://shivanisaran.blogspot.in/2013_10_01_archive.html
http://www.ahmedabadmirror.com/article/3/2013101020131010021641500de5a1e1c/These-stamps-are-not-for-collection.html

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Printed at Siddhi Printers and cut in the Cutting lab at NID.
Sorted into beautiful, huge piles!
Beautiful selection of stamps from the Philately department at Ahmedabad GPO... And some special ones for early birds, all advertised well in advance to lure people!
How to display 148 different kinds of postcards and copies of all of them effectively to be able to manage the crowds well and reduce our work: Some thermocol and two quick hours at the workshop.
Pepping up our postcard stands.
And for some advertising.
The final set up at the BM (our canteen).
The map to the nearest postbox, right across the college gate. Making people realize how close and how simple it all was. :)
The drill.
How to display 148 different kinds of postcards and copies of all of them effectively to be able to manage the crowds well and reduce our work. ;)
Some special Bollywood ones for movie lovers.
Out of the difficult questions in life: Which postcard must I pick?
Pens were provided on all the tables to avoid excuses from people!
Write and then come back to pick stamps of your choice!
And in the end, what I got was a lot of happy people and some pocket money to buy myself some more stamps! How's that for a deal? ;)
On popular demand, the second time: 26th of October, 2013. The setup.
The revised back with our name. "Lovingly created by Battees, for posting smiles away"
The new addition of the writing desk.
Le Writing Desk.
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World Post Day - Event Design for an Initiative

Out of my love for the postal dept., I took up an initiative to promote writing on World Post Day, 2013. This album takes you through my week long journey in this project.
The question was: How to make them write, not just keep postcards? The strategy I used was to provide them with the most irresistible postcards with illustrations/ photos by NIDians and beautiful philately stamps to go with them. And finally, to tell them that they, together, will cost them merely Rs 20, but they would have to pay 30 for a postcard alone, and only when they write it and come back would they get a stamp of their choice and their ten rupees safely back.
Worked magically! Out of the 600 postcards that I sold that day, at least half were written & posted.
http://shivanisaran.blogspot.in/2013_10_01_archive.html
http://www.ahmedabadmirror.com/article/3/2013101020131010021641500de5a1e1c/These-stamps-are-not-for-collection.html

View Website
Shivani Saran
Ahmedabad, India