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Minotaur - Fitness Apparel Brand
This brand is focused towards a group of individuals aged between 18 - 30 years old. The brand is designed to produce athletic leisure wear which one can train in.
This brand should appeal to those with a strong sense of style and a passion for fitness
This project showcases the brand logo, a signature series of clothing items named the 50/50 series (after a Minotaur), and several graphic tees.
The logo has been produced in photoshop
The signature series was created using a graphics tablet (for a different style of sketching) and photoshop
The graphic tees were created using photoshop and a handful of rough pen sketches
