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Digital idea for Colgate Active Salt Healthy White

Colgate Active Salt Healthy White is a toothpaste that helps remove yellowness from teeth with the powerful combination of Salt and Lemon.

We used the visual mnemonic i.e. 'Power of Salt and Lemon' to communicate on digital. The communication was executed on Gmail as seen in the images.

Sidhant Bakshi
Copywriter Mumbai, India