creative brief
direct mail brochure: back cover/front cover
direct mail brochure: first unfold
direct mail brochure: completely unfolded
direct mail invite that comes with the brochure
promotional vehicle
print ad 1
print ad 2
billboard
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Vangard Ethanol powered vehicle
A detailed creative brief is uploaded to fully explain this campaign. In addition to all the printwork, a very special event will be organized and targeted towards current Toyota owners as well as anyone who has stepped into a Toyota dealership in the past. This event is meant to expose the public to this new vehicle and to educate them about the Vangard. Two direct mail pieces have been designed which will be sent out together.