Simon Enever
DAMIER - DAMIER uses a contrasting face design to give a distinct identity and make telling the time as effortless as possible. Leather and Metal strap variants broaden the appeal
DAMIER - Overview - DAMIER uses a contrasting face design to give a distinct identity and make telling the time as effortless as possible. Leather and Metal strap variants broaden the appeal
DAMIER - Details - The Metal and Leather strap variants produce very different aesthetics from the same case. The metal strap providing a business look with the leather a more casual feel
DAMIER - The complete range includes blue, white and black face designs, blue, brown and black strap options and Chronograph (left), Alarm (centre) and Pure (right) face variants
DAMIER - Development - The final stage was to develop the three designs needed to complete the range. Development of various concepts using Illustrator was an important part of this process
DAMIER - Concepting - It was important to develop the fine details of the strap and casing early. Hints of the aesthetic from the original range also had to be implemented into the new design
DAMIER - Inspiration - The brief for this project was to inject life back into an ageing mid-level range of a prestigious Swiss watch manufacturer. Contrast was the key word used for inspiration
