Maserat group was established to produce and distribute saffron products and different kinds of spices in 1393. After primary researches of the market and surveying the target group, the main vision and goals of this company is defined in this way:
• Achieving the best level of branding among Iranian saffron products
• Achieving the best level of exporting saffron products from Iran with the ability of competition with the best global brands
• Presenting real and original value of Iranian saffron according to the status of a great Iranian souvenir
Identity design of this product and its package was conducted based on the aforementioned purposes in Ekas design studio. The word of originality is the main slogan for this brand which entered in the visual identity and packaging design. In addition, creative forms in comparison with other samples and the same products in the market are clearly watchable in the design of the product.
