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Pop-up Retail: Musician's Friend Guitars
Scenario: Musician's Friend is an online musical instrument vendor seeking to promote awareness and sales through pop-up retail presence at concerts and other events. I chose to place the store in a highly mobile Airstream trailer with a rear hatch that opens like a Predator jaw to reveal a performance stage where customers can test on hand instruments. The stringed ceiling lights pulse in time with the beat. All items created and rendered in 3DS Max
