Microsoft Band

I was the producer and creative director on four 30 second spots for Microsoft Health's new wearable product, the Microsoft Band.

The project required roto/paint, mgfx, compositing, and editorial. I interfaced with production company Swift River, Microsoft, and our internal teams to ensure all notes were addressed. I also worked closely with the coloring house.

As creative director, I was responsible for creating all on-screen graphics based on existing brand guidelines from Microsoft. I led a team of motion graphics artists and also provided mgfx support. I created visual reference scripts and screen assets prepped for animation, I also supported the team as an AfterEffects artist when needed.

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Sirena Ung
Creative Producer Los Angeles, CA