POSSIBILITIES
:: 2013 Toyota Land Cruiser Launch - Ebook for tablet, mobile and desktop.
1 concept, 3 platforms, 2 formats, 65 images, 80 days.
www.toyota.com/landcruiser
:: 2013 Toyota Land Cruiser Launch - This was a huge "All Digital" project to create a unique concept merging CG (all product imagery) and photography seamlessly to create the legendary Land Cruiser experience.
www.toyota.com/landcruiser
:: Art Directed photography - Latest body of work, carefully crafted with unique concepts, locations, photographers, Art retouching/CG houses. Concept is King.
:: Toyota Camry Launch Teaser
:: Toyota Camry Launch Brochure - The overall concept for the New Camry launch was to infuse sporty styling with high style details.
:: Toyota Prius Family launch
:: MY12 Toyota Collateral - Cover, program design and photography
:: MY10 TOYOTA COROLLA
:: MY10 TOYOTA YARIS - Poster
:: TOYOTA SEQUOIA - Launch brochure_cover
:: TOYOTA SEQUOIA - Launch brochure_sample spreads
:: MY10 TOYOTA RAV4 - Cover
:: MY10 TOYOTA RAV4 - Sample spreads
:: TOYOTA SEQUOIA - Pre-Launch
:: NISSAN GT-R, GLOBAL POSTER SERIES - A stylized “Collector†Poster series celebrating the global debut of the new GT-R in the Tokyo, Geneva and Los Angeles Motor Show.
:: NISSAN ACCESSORIES PROGRAM - The goal of the new Nissan Accessory Program is to ELEVATE THE BRAND and create a positive, non-threatening environment for an accessory purchase. This campaign works on two levels: raising awareness by establishing a definite brand image and succinctly communicating a wide range of product benefits that make a sleek vehicle sleeker, a tough vehicle tougher and a personal vehicle even more personal.
:: NISSAN ACCESSORIES PROGRAM - Accessory card set and case.
:: NISSAN ACCESSORIES PROGRAM - Poster
:: TOYOTA RETAIL - Banner concept for LA Live
:: NISSAN ROGUE - Pre Launch. pre-launch. The concept/ strategy was to generate awareness and build anticipation for the launch of an all-new crossover for Nissan. Concept centered on notion of “Spiderman’s second skin,†ala super hero. The execution mimicked this sense of mystery by revealing and presenting Rogue in an unexpected way.
:: NISSAN MAXIMA - Brochure cover program.
:: NISSAN MAXIMA - Sample spread of brochure. Being to showcase the vehicle in a dynamic gallery like presentation with a special "Z" fold was one of the major highlights.
:: NISSAN SE-R - This Sentra-SE-R project was a collaborative effort with TBWA/Chiat/Day to market this model to a younger crowd. This was an all-out assault: campaign; website; DVD animae, games and music; a 6-panel card brochure and sticker.
:: NISSAN Z Pre Launch Booklet - This 20-page mini-launch book was tasked with pre-selling 2,000 350Zs before they even hit the showroom floors. With no opportunity for new photography, we were tasked with using existing still shots or studio shoot-arounds, and making the images warm and appear in-motion. This piece illustrates the extensive collaborative skills needed between photo-retouching and simple design.
:: NISSAN Z Pre Launch Booklet - Sample spread
:: NISSAN Z Pre Launch Booklet - Sample spread
:: NISSAN MAXIMA - Pre Launch. The concept for this vehicle was to create an art-like collection of postcards ( four to a package ) that would support Nissan's new Shift tag. The front-side of each card depicted a specific artist's work in black and white. For example, one card, titled Shift_evolution juxtaposed a work by Jackson Pollock against an overhead image of the Maxima's unique skyview window. The back-side featured stories on the artists along with pertinent facts about Maxima.
:: NISSAN XTERRA - Tabloid size brochure, printed on uncoated paper for tactile appeal.
:: NISSAN XTERRA - 202 miles from your couch! Beauty spread.
:: NISSAN XTERRA - A small individual booklet with engine and performance features.
:: NISSAN XTERRA - Launch Brochure. n the heels of “Instant Utilityâ€, we concepted "A Toolbox for Life.†This no-nonsense, utilitarian approach to design, photography and copy was the first and biggest "Out of The Box" concept that The Designory had ever created for Nissan. The success of the Xterra launch essentially put Nissan back into the market.
:: NISSAN XTERRA - Launch Brochure. Sample spreads / poster pull-out.
:: NISSAN XTERRA - Launch Brochure, with fold out beauty poster and removable individual cards for spreads.
:: NISSAN XTERRA - The pre-launch arrived in a plain brown paper packet--a full-size poster, revealing the first glimpse of the new Nissan Xterra. The goal was to create a buzz and position Nissan Xterra into the market. The concept: "Instant Utility ".
:: NISSAN XTERRA - Pre Launch poster and card samples.
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