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Adidas Near Field Communication Device
Micro-electronic data transmission device for information transfer. This is device that can be installed on the laces and when tapped will transfer preassigned data to an enabled smartphone. The chip can also be detected when entering a retail environment and be flashed with updated data. The form factor needed to contain the chip and protect it from the environment. It also needed to stable and centered on the lace of the shoe. It also needed subtle branding so you know what to do with it and what it does.
