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Nike Crib shoe gift package design
Project involved creating a higher perceived value gift box for newborn footwear. I designed a package that was not only higher value but 30 cents cheaper than the previous box. This package resulted in a revenue increase of 8 million dollars in the first season alone. It was designed to have the choice of traditional shelf display or being hung from a hook in non-traditional Nike retail accounts. It also featured a unique at a glance sizing chart on the back for stores with self service areas.
