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Bacardi Mixers
Bacardi Mixers - Bacardi Mixers was looking to increase brand awareness and increase sales in a slumping category. This was accomplished by creating a “virtual” dance party where the party host only had to create a party and watch friends, friends of friends and friends of friends of friends join over the course of the parties life, about 14 days. After saving a party, each host and attendee received an email link to return to the party and a link to a coupon for a Bacardi Mixers product of their choice.