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Venus de Miles
Venus de Miles - As the Senior Art Director on this project I participated in the naming as well as the identity design process. From a pool of 25 or more, my logo and color palette were selected. The logo also set the tone for look and feel for signage, jerseys, t-shirts and the website.
The simple site concept focusses on the “community” aspect of the ride by making use of several social media outlets to update, inform and grow the community of riders on a global level.