Sergio Ordonez

Al Ain FC, one of the UAE’s most decorated football clubs, wanted a mascot that could genuinely connect with their fans, not just a costume that shows up on match day. The briefing set the foundation, and the character took shape through three expressive poses that define how it moves and communicates.

Then, like any scientist who spots a promising specimen, I examined how it behaves beyond the artboard. 3D views to confirm structural stability before building the suit. Clear references to remove guesswork for the fabrication team. Social media applications that show the mascot acting like a character fans can adopt, follow, and eventually wear on merch.

• Character Design
• Branding & Corporate Identity
• Social Media Marketing