Sergio Ordonez

My-Jockey needed a brand strong enough to scale beyond Saratoga Springs without losing local trust. Their identity was generic, inconsistent, and hard to reproduce across real-world applications. I rebuilt it with a unified jockey-horse mascot, a retro aesthetic rooted in local racing culture, and a scalable toolkit designed to boost recognition, trust, and long-term growth.

• Branding & Corporate Identity
• Logo Design
• Character Design
• Illustration
• Print Design
• Print Production