EZ Clean: Because Life's Too Short for the Washing Up.
This was the commercial design project of the final year of Industrial Design at Bournemouth University. The brief was to come up with an innovative household cleaning product and design the logo, packaging, point of sale, web site and advertisement campaign.
EZ Clean is a washing up spray that removes the need for filling up the sink or scrubbing. Just spray on and rinse off, cleaning in seconds.
This was primarily aimed at students attending university with the secondary market of young people leaving the nest to strike out on their own.
Inspiration was taken from the lighting effects found at night clubs, but also given an edgy look to the packaging to give it a sleek and modern look.
Main features of the website include a forum, a user welcome page which leads into a the location-news link which helps EZ Clean deliver special offers and news to the people in the areas that they are happening in.
