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Johnson & Johnson - Sun Crystals

Johnson & Johnson - Sun Crystals - Brief: Create a packaging for an
all-natural sweetener.

Solution: Create an appetizing and organic green color to differentiate Sun Crystals from their artificial competitors and use an iconic sun burst made of sugar. Lower-cased round typeface was chosen to emphasize a warm, friendly, and appetizing product and alleviate any negative connotations with sugar alternatives.

Creative Director: Thomas Dooley, Designers: Matthew Ebbing, Bryce Licht, and Sylvia Suh

Comments (2)
Freelance, Full-time
Sylvia Suh
Art Director at Sagely Naturals Los Angeles, CA