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L.L.Bean 100th Anniversary Identity

The Landscape Badge series was created to celebrate L.L.Bean's 100th Anniversary. In 1912, outdoorsman Leon Leonwood, started L.L.Bean with the signature Maine Hunting Shoe® and since then they have been known for their excellent customer service, craftsmanship, and the bean boot.

This logo was inspired by the concept of a clothing tag inside a shirt and I've incorporated L.L.Bean's signature stitch to nod to their craftmanship with a modern twist. The illustrations, which were in collaboration with Maine-based illustrator, Bruce Hutchison exemplify the core activities L.L.Bean customers may enjoy.

The past 2 years, I worked closely with the team of Creative Director Thomas Dooley, L.L.Bean's V.P. Creative Director Marcia Minter, and Maine-based illustrator Bruce Hutchison to design the identity package for L.L.Bean's 100th Anniversary.

Freelance, Full-time
Sylvia Suh
Art Director at Sagely Naturals Los Angeles, CA