Dynamokinesis - Logo and stationery application for a personal trainer/massage therapist. Dynamokinesis means "the power of movement." The logo is an abstraction of massaging hands and the muscles in motion.
Programs Used: Illustrator, InDesign
Coppertone Advertisement - Hypothetical advertisement promoting the use of Coppertone sunscreen. The ad uses the metaphor of a burnt marshmallow to communicate the idea of sun damage to unprotected skin.
Programs Used: Photoshop, InDesign, original photography
French paper Co. Promotional Mailer - (Inside of mailer) Mailer to promote three lines of French Paper Co.'s paper. A character was developed for each line to support the characteristics of the paper. Humorous copy talks about each paper's unique characteristics while appearing to be the character's biography. The approach was inspired by Outsider Art.
Programs Used: Illustrator, Photoshop, InDesign, original text
Embroidery Chart Redesign - Redesign to simplify an embroidery chart. Subtle colors were used to indicate stitch color. Variation in line weight indicates different stitches. Info-graphics on the right show how to complete each stitch.
Programs Used: Illustrator, InDesign, recreated ilustrations.
Advertisement for Summer Youth Program - Ad uses an appropriation of Webster's Dictionary to promote and English as a Second Language summer program. Information related to the program is substituted for the original dictionary copy.
Programs Used: Illustrator
Typography as Image - Self Portrait
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