Southern Tide custom packaging collection
Southern Tide sheet set bag
Southern Tide insert graphics
Custom pink zippers matched to pink of fish toy zipper pull
Back to college special packaging. Comforter sets in reusable duffle bags.
Duffle bag closeup
Duffle bag opened
Limited edition special packaging. Substrate is wood with laser etched logo
Limited edition packaging - sheet set in slide top custom cigar box
Southern Tide Showroom environmental signage
Southern Tide Bed Bath Beyond Planogram schematic
Closeup of Southern Tide blanket packaging
Close up of Southern Tide comforter inserts
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Southern Tide
Southern Tide strategic brand expansion
Client: American apparel group, Southern Tide. Greenville, SC.
The objective was to launch Southern Tide bedding program into a new market. I created high concept strategy to bring the philosophy behind their brand and translate it into the packaging for most impactful shelf presence. By establishing an overall visual direction & language, the exclusivity of the
brand along with its heritage, were communicated to get the message across. The logo fish lure is an item that's prevalent throughout their apparel packaging and it was an element that was designed into
the bedding packaging as well. All packaging was customized to reflect the unique voice of the brand.
