Under the Canopy bath robe package
Under the Canopy packaging collection
Socially responsible packaging using non toxic PEVA vinyl & polypropylene.
Back insert with the brand's mission statement and industry certifications. Printed on FSC certified sustainable paper with soy based inks.
2 pack towel belly wrap packaging
Giftable packaging
Packaging display & Environmental graphics
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Under The Canopy
UNDER THE CANOPY BRAND EXTENSiON
Client: Portico Brand Group
A decidedly more casual & mass accessible sister brand, Under the Canopy is a sustainable brand that targets the yoga market. Recognizing its audiences' appeal toward earth friendly and socially responsible products, the sustainability message is played up more apparent in packaging. The bags were designed to evoke the "mantra" expression in yoga practices and the mission statement provided on the inserts were also used as a tool to educate the consumer of the brand's sustainabilty practices.
Substrate: Non toxic PEVA vinyl & Polypropylene non-woven. Printing on FSC certified sustainable paper, using soy based inks.
