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Packaging Design

Clear Choice Mouthwash (Bausch & Lomb)

Sample mouthwash campaign I shouldered at Lanmark Group.

Built the prop and shot product in the photo studio. Engineered entire 16 oz. self mailing package. Directed copy and layout through production. Press checked at Wilkata Packaging.

The program included patient education literature.

Companion trade ads ran in Dentistry Today and RDH magazines, postage paid business reply cards were stitched in the publications.

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Stan Cain
Art Director Long Branch, NJ