Problem statement and objective
Competitor analysis summarised as personas
Persona
Cores & Paths
Demographic breakdown from first round of contextual enquiries
Behavioural scales supported by an affinity diagram of quotes
Customer journey comparison
Behavioural patterns
Feature prioritisation
Benefit table
gLike
City Library Research
Available
Freelance, Full-time
Wendy Cooper
Customer Experience Researcher and Designer
Melbourne, Australia