Soma Fog Cutter Bicycle Frameset: Model naming, decal design, paint specification and product development.
At one point we wanted to help raise funds to repair the Pigeon Point lighthouse and instead of "Fog Cutter" under the illustration, it read "Save Pigeon Point"
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Bicycle Frame Design and Graphics
The Soma brand strives for a clean retro-inspired look and avoids large billboard looking designs. Since 3rd party wheels and components have their own logos, a more subtle approach avoids clashing looks.
