gLike
International branding concept for a global frequent hotel guest loyalty program
modus as in modus vivendi, a personal lifestyle, a way of life.
And operandi, as a personal way of working.
Emphasizing the person in personal and show how program members are engaged with the program, feel a part of the program. Modus is a manner for living and operating, so this concept embraces that active nature and personal interaction.
It creates a dialogue and focuses on human connection.
