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Close up of type-setting detail
Production/Typesetting - Haircolor Box Insert

This 2-sided, 1-color insert was the culmination of a 2-year, in-house R&D project. This instruction guide was translated into 3 languages and set up as a means to provide the necessary instructional information. It was intensely scrutinized for content and detail, while successfully designed with readability and understanding by the end user in mind. Attention to font selection, type-setting, white space and ease of printing were thoroughly considered at every step of the process.

Stephanie Gaer
Graphic Designer Minneapolis, MN