Hybrid Workplace Campaign BOM for Surface for Business.
I contributed to the agency brief and was the primary client on communicating the content objectives, reviewed and worked with writers, and provided product knowledge and market insights to inform strategy. The BOM included an ebook, infographic (pictured here), digital flyer, email templates, and social posts.
Find full ebook here:
https://info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-eBook-MicrosoftSurfaceHybridWorkplaceebook-SRGCM4319.pdf
Campaign BOM objectives:
COVID 19 accelerated the trend of remote work, and business leaders began to plan for the future of a hybrid workforce. Surface for Business sellers needed sales enablement content that positioned Surface and Microsoft 365 as ready for that transition. Assets in this BOM were designed for accounts at various stages of the sales funnel, from web awareness down to 1:1 email templates for sellers.
