* Planned content acquisition strategy by analyzing user search behavior. prioritized, and scheduled content for team of three writers.
* Trained Microsoft recruiting staff on effective use of resume database. * Wrote and maintained evolving training manual.
* Devised creative concepts and managed content development for clients' websites., S&T ONSITE
BEIJING, United States
WROTE PERSONAL BLOG DETAILING 4-YEAR SAILING JOURNEY
* Recruited users to share best practices, and produced infographics, press releases, and webinars to aid customer retention and sales. Consulted
FEATURED SITES EDITOR
* Develop content that tells tangible, why-it-matters stories, and customize it for diverse channels including consumer websites, blog posts, newsletters, and video scripts. * Collaborate with teams from engineering, product management, public relations, and CSS to understand and communicate product functionality and value. * Brief digital agencies on brand, messaging strategy, and technical accuracy.
EUROPEAN UNION CHAMBER
COMMERCE IN CHINA * Implemented content marketing strategy that included launching a digital magazine, leading social media activity throughout organization, and producing e-books. Efforts led to 60% increase in publications downloads, and increase in unique website visitors. * Planned website refresh to improve visitor journeys and product discoverability. Length of website visits increased 23% in 12-month period. * Led development of backend operations and data reporting features and functions for multiple stakeholders, from planning stages through staff training and ongoing support. * Managed priorities and development of four marketing support staff.
INDEPENDENT MARKETING CONSULTANT
IN U.S. CHINA, United States
Title: Director User Education * Redesigned training program to educate users about platform benefits before they learned how to use it, resulting in greater adoption. Consulted
Associate Creative Director
* Developed content for educational program for Boys & Girls Clubs of America, wrote script and produced promotional video for Center for Early Learning, and creative directed responses to RFPs. Consulted
PRODUCT SPECIFICATIONS EDITOR
* Mined search data to build relevant high-CTR keyword lists for MSN advertisers. * Built Access database to manage workflow allowing campaigns to launch 60% faster. * Managed team of seven producers and writers both FTE and vendors.