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Sales Enablement Content BOM: Collaboration with Surface Hub 2S Campaign 2020

COVID 19 and the resulting remote work environment turned collaboration onto its head, making meetings more challenging and spontaneous brainstorm sessions difficult. Surface Hub sellers had aggressive sales goals for Hub, but with offices shutdown across the globe, they needed content that helped them make the compelling case that there was still a valuable place for Surface Hub in organizations' device lineups. I contributed to the agency brief and was the primary client on communicating the content objectives, reviewed and worked with writers, and provided product knowledge and market insights to inform strategy. The BOM included an ebook, infographic (pictured here), digital flyer, email templates, and social posts.

Stephanie Parry
Content Marketing Manager Seattle, WA