Air App Concept

Infront X led a digital experiment to find ways to attract younger audiences, drive attendance at FIS Ski events, and generate additional revenue for the organization.

After extensive user research, we discovered a white-space opportunity in winter sports around mental health and wellness, specifically, a substantial lack of visibility from prominent athletes wanting to discuss their stories of mental health struggles and performance anxiety.

Over a few weeks, I led the team through rapid ideation sessions and brand-building workshops. We built prototypes to determine the format best suited for athletes to share stories, measured user reactions, and validated the product's marketability.

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Freelance, Full-time, Moonlighting
Stephanie D'Aurio
Design Director New York, NY