Stephanie D'Aurio

Infront X led a digital experiment to find ways to attract younger audiences, drive attendance at FIS Ski events, and generate additional revenue for the organization.

After extensive user research, we discovered a white-space opportunity in winter sports around mental health and wellness, specifically, a substantial lack of visibility from prominent athletes wanting to discuss their stories of mental health struggles and performance anxiety.

Over a few weeks, I led the team through rapid ideation sessions and brand-building workshops. We built prototypes to determine the format best suited for athletes to share stories, measured user reactions, and validated the product's marketability.

• Creative Direction
• Product Design
• Branding & Corporate Identity
• Design Research
• Copywriting & Editing
• User Interface
• Interaction Design