Distinctly Personal Branding
In 2022, I was approached with a unique opportunity to collaborate with two other gifted women founders to re-launch a personal branding startup. Our first order of business was to go through a rebranding effort. I led a naming discovery workshop resulting in a company name change from Ossu to Distinctly, a bold and deliberate adverb accurately reflective of our mission - to build distinct personal brands for influential leaders fighting injustice, discrimination, and inequality.
Once the name and mission were locked in, we dove into user research to understand the product demand and better demarcate our target audiences.