The initial concept render, showing how the display would sit atop of cases
Post-production sample of the coop mass-case display
Highlighted bottle walking down coop
The new art for the re-issue the following year
Branding and imagery for the Rex Goliath brand (I claim no ownership of the selected images, it is just to show background brand info)
Early concept render showing how multiple displays could be used to create a modular, extra-large mass display
Early prototype showing how the weather vane could be attached to the roof
Engineering spec sample
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Rex Goliath® Mass Display
Rex Goliath® wines are named after a famous, mammoth rooster from Texas. They came to us looking for a display to celebrate the rooster in a familiar farm setting.
Beyond the farm setting, the guidelines were very free. My chosen design shows the Rex Goliath® wine descending from it's coop. The campaign was so successful, it has been brought back for the following year as well.
