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Schering Plough - Coppertone Sport Redesign Concepts
Keeping the “active consumer” theme throughout the design process, dynamic shapes were created to imply performance within these concepts. Inspiration came from aquatic elements such as sharks' teeth, boat sails, waves and fins.
Ergonomics, easy opening, grips with textures, transitional colors, IML deco, point of sale and manufacturability were taken into consideration in these early developmental concepts.
