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In May of 2014, Bultaco, the Spanish motorcycle company announced that after a 30 year hiatus they would again be manufacturing motorcycles.

The original Bultaco was founded by Francisco Xavier Bultó (known as Paco) in 1958. The Barcelona based company produced a range of small, light road racers that often outperformed larger motorcycles. Bultaco however is most know for its off-road motorcycles which dominated motocross racing and observed trials competitions in the 1960's and 70's.

The new Bultaco is currently in the process of resurrecting itself as an electric motorcycle manufacturer. The initial offering will include a street bike and a sport model.

With the Bultaco announcement I was inspired to revisit the classic thumbs-up icon and related brand assets. The visual review included an update of the core Bultaco brand and a branded accessory line "Paco"

Stephen Pannone
brand development/package design/web Brooklyn, NY