ChowMore asked for help building a brand centered on the positive bond between dogs and their human companions.With any startup the challenge is to find a voice that stands out and resonates with the prospective consumer, often with limited resources.The dog food category is a very crowded space, lots of different product offerings from the traditional canned brands to the fresh, refrigerated brands that are delivered to your doorstep.ChowMore decided to focused on the space in between, freshly cooked and shelf stable. We helped them build the visual language- brand identity, packaging, web...Of course at the end of the day nothing replaces a product that delivers on it's promise to their customers. We were honored to be part of their effort.
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