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Heifer International

Heifer International is a global agency with a mission to end hunger. Over its 60 plus years the brand had become fragmented and its visual identity worldwide needed to be solidified. The assignment was to reassess the brand at every level and implement a program that would be adopted by all of its offices, worldwide.
Following a comprehensive audit, a new brand identity was created that was the true expression of founder Dan West’s passion and energy. The leaping cow logo was then carefully applied to every brand touch-point, numerous print and digital applications and a brand style guide.

Stephen Pannone
brand development/package design/web Brooklyn, NY