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#OneGuardianSaid Teaser Campaign
#oneguardiansaid was a teaser campaign devised to build interest in a new partnership between Liverpool FC and Garuda Indonesia.
#oneguardiansaid is an anagram of Garuda Indonesia and so formed the message driver across a global social media campaign. Featuring impactful quotes from past and present team managers as the guardians of the club, this campaign was created to cause intrigue on the build up to the launch event before the new partner could be officially announced.
