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Color trend brochure - We combined custom photo shoots (Capalbo Photography) and some stock photography for this accompaniment to our trend presentation in 2007. I wrote the text and art directed, and did the final production of the brochure.
Color trend brochure - We combined custom photo shoots (Capalbo Photography) and some stock photography for this accompaniment to our trend presentation in 2007. I wrote the text and art directed, and did the final production of the brochure.
Color trend brochure - The short folds have the color story background on one side...
Color trend brochure - ...and then photo details of the sprayed samples from each 8-color palette.
Color trend brochure - We combined custom photo shoots (Capalbo Photography) and some stock photography for this accompaniment to our trend presentation in 2007. I wrote the text and art directed, and did the final production of the brochure.
Color trend brochure - We combined custom photo shoots (Capalbo Photography) and some stock photography for this accompaniment to our trend presentation in 2007. I wrote the text and art directed, and did the final production of the brochure.
Color trend brochure - We combined custom photo shoots (Capalbo Photography) and some stock photography for this accompaniment to our trend presentation in 2007. I wrote the text and art directed, and did the final production of the brochure.
Color trend brochure
Compact aluminum marketing binder - This 9" x 9" aluminum binder was custom made to my specs to house 4 brochures and a CD containing our trend presentation for 2007. Each brochure measures 6.5" square and walks prospective new customers through AkzoNobel and Specialty Plastic division's markets and capabilities.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO Capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO capabilities brochure - Prior to the rebranding of AkzoNobel, Specialty Plastics offered a lot of freedom of design. Since the target audience was usually design teams, we knew we had to be different to get noticed. We wanted to rally around our global footprint and how our technology allowed us to get from color selection to prototype to market production very fast. I came up with TRIO to describe this concept to production process, as for many companies it was a bit like managing a three-ring-circus.
TRIO capabilities brochure - The inside back cover had a semicircular die cut pocket that could house other materials and cover letters from sales reps in every region.
AkzoNobel brochures

24-page, 4CP brochure with spot UV gloss varnish throughout and 2 color foil stamping on the cover. The last page had a custom die cut for product info and business cards. Dotted lines indicate where coated effect samples were to be inserted and bound in.

Steve Mobley
Production Manager / Sr. Graphic Designer / Brand Manager /... New Kensington, PA