self-promo - S E L F P R O M O . . .
ADVERTISING DESIGN - SHELFTALKERS for cigar industry. Heavy PhotoShop, All gold printed in special gold ink with embossing. High end. Each sits on shelf below cigar product, excellent POP top sellers.
SQUID LIPS restaurant - One of hundreds of advertising campaigns I have designed. Logo and Bottle Cap art were supplied from Ad Agency. Client wanted "Beachy Atmosphere" on all labels. Has been reprinted numerous times. --- Heavy PhotoShop rendering. CopyWriting. Color correction to rip perfectly. ---Massively successful Campaign. Client later added 2 more labels.
CIGAR BOX -- Thompson Cigar - Client requested "Ultra High End' look featuring "Cigar Indians" as tie in to current marketing design. -- Oddly, Design was rejected as to being overly intricate. Client opted to stay with current design. --- Heavy PhotoShop with elements dropped in from Illustrator. CMYK + LINE GOLD + EMBOSS
CLIENT/BUYER SALES SHEETS. - Distributed before product was released to public, to generate bulk market sales. All these products are million sellers. All are my original design concepts. Heavy PhotoShop retouch and Illustrator type. Logos were well received by client on the first drafts. I designed approximately 50 different product sheet campaigns for this employer.
BAG DESIGNS - Multiple bag COMP designs.
Not all went into production. Four color and complex line. The most popular being the Royal Oak Charcoal bag. This bag is still in production after 5+ years. I didn't just design these bags, I was also responsible for the production (manual flexo trapping in Illustrator). All CMYK images were extensively retouched in PhotoShop per clients requests.
PACKAGE DESIGN - Heavy PhotoShop multi-layer design. This is a re-design. Logo also redesigned. All photos, with exception of cover (girl,guy) shot were reshot per my specifications. Product was originally well recieved (by public), but sales decreased dramatically after bad press about electroshock exercise products.
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Portfolio
SELF PROMOTION using heavy PhotoShop CS. All products shown were designed and printed under my supervision.