My biggest hit - The "dead" deer on this item lifts his head and sings "Sweet Home Alabama" and "Low Rider". It sold very well. It was very gratifying to see my design end up on Television too; especially on The Colbert Report
"Beakman's World" ideas for KFC - These were ideas I came up with for kids meal toys based on the property
"The Mask" & "The Real Ghostbusters" ideas - These were ideas I came up for Taco Bell kids meal toys
Taco Bell Halloween Premiums - Some ideas I came up with for Taco Bell's kids meal program for Halloween
STAR WARS ideas - I was Creative Director on this project. These were some of my ideas for the project. I have to say it was a lot of fun working on this one. I visited Skywalker Ranch 3 times.
Dairy Queen Kids Meal concept - This was a program I made up for a generic (non-licensed) window called "Al Gator's Swamp Circus"
Various ideas - These speak for themselves really
Gift Ideas for Universal Music
"The Godfather" gift ideas - These were ideas I came up with to tie in with the release of the videogame.
Dental Premiums - I was asked to think of dental ideas for kids. Here are some of my favorites. The Superhero "Brush With Greatness" is a half-sculpted body that looks whole with the mirror reflection.
Some of my own favorite product ideas - These are ideas I came up with and illustrated. Some were made. some weren't.
Tired of Passing the Salt? - This was a gag idea I had for wind-up salt&pepper shakers.
Father's Day tie concepts
Tricked-out truck - I had drawn a lot of vehicles by hand but I did this one from scratch in illustrator
Steaming Halloween Candy Bowl
Evolution of an illustration - I was asked to design a lantern. The first two levels are in illustrator and the last (w/ rust/dust/glass) was in Photoshop
Product design - Showing the various incarnations of a design. I did all these in illustrator. None of it is 3-D. I just eye-ball perspective/dimension
Light Show Tree w/ remote - I made some of the balls out-of-focus to create a depth of field in the second drawing. You can tell the apple influence on the controller I designed.
Halloween Light String
LED Peacock, instruction drawing, and string light design
Various Christmas item designs - I tend to draw most items in illustrator. But in some cases (e.g.- the bottle caddy Santa pictured), I will hand-draw the item to get a more organic look.
Some animated Holiday pieces - I illustrated these in Adobe Illustrator
Halloween product illustrations
Nesting Egg Family idea
Haunted Busts
Various Christmas item designs - I have fun coming up with goofy Christmas ideas (the stockings/"Grandma got ran over"). I don't think however, that everyone understands I actually intend for these to be made.
Various holiday village designs
Christmas Village Design - This was a paper village with lights and glitter
Warm creamy Santa designs - I tried to get a look for this line that was sort of washed out with a tad of mid-60's design to it
Bobblehead design - I even recorded the voice for this item
Tiki halloween characters
Blow-molded figures
Old fuse box and vintage halloween design
Animated novelty item
Inflatable costumes with lights - These were ideas I had for costumes that I illustrated
Plush designs - These are animated plush designs
Christmas Babies - These were animated plush
Animated Plush Presidents - I tried to think of what these Presidents would have looked like if they had been muppets. I used the essence of their features to get the look across.
Various Christmas inflatable items - These are designs for huge outdoor items
inflatable item
inflatable item
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Product/ Toy Design

I've been designing and concepting products/toys since 1996. I started with kids meal toys and moved on to retail.

Steve Ross
Product Designer/ Illustrator/ Voice-over at Gemmy Industries Coppell, TX