The event was the first-of-its-kind held at Angel City Brewery in downtown Los Angeles. Angel City Brewery was a lock for the event both for its location and how it parallels Scion's brand. The Brewery is located in the heart of LA's cultural resurgence - close to Little Tokyo, the Arts District and SciArc, and surrounded by retail and restaurants including Wurstküche, Umami Burger and Pie Hole.
The event was held in Angel City's courtyard and inside the newly remodeled Shed. We had vehicles, food and beverages, and a range of entertainment both inside and out. Guests included regional Scion dealers, Scion employees, Scion owners and brand influencers.
Outside we featured Fred Aasbo's Hankook Scion Racing tC, Speedhunters Maximum Attack FR-S, and Scion x Riley Hawk Skate Tour xB.
Floor Plan & Graphics Placement Key
LA Icons By SCION - Pre LA Auto Show Event

LA Icons By Scion was held the night before the first Press Day of 2014 LA Auto Show. This event was won by GPJ following a one week RFP process and stand up presentation. The event was developed and produced in three weeks time.

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Stuart Fingerhut
Specializing in Experiential Marketing and Live Event Design Los Angeles, CA