The 2015 New York International Auto Show brought to close an incredible auto show season for Scion highlighted by the launch of two new production vehicles - the iM and iA. NYIAS is the final major North American auto show attracting worldwide media and visitors from all corners of the Mid-Atlantic region.
This year the Scion space was relocated to the North Hall alongside Subaru, Fiat, Mitusbishi and Mini. This provided an incredible opportunity to reimage every aspect of Scion's show experience - the architecture, the media, the displays, and how they all work together to create a memorable and engaging visitor experience.
iA SIDE
iM SIDE
New for this auto show was guest appearance Scion AV talent including Steve Aoki, Slayer, and Riley Hawk. Scion fans came out in force to meet the guests, get autographs and have photos taken. This added a new dimension to the auto show experience for both guests and the fans that support them.
PUBLIC DAYS
2015 RENDERED VIEWS & FLOORPLAN
Creative Director : Stuart Fingerhut
Graphic Designer : Tanja Richter
Digital Creative Director : James Kirkman

Copyright and photo credit : www.kathrynrapier.net

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SCION at the 2015 New York International Auto Show

SCION at the 2015 New York International Auto Show

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Stuart Fingerhut
Specializing in Experiential Marketing and Live Event Design Los Angeles, CA