Toyota elevated the 2014 Washington Auto Show from a key regional show to a Sub-Major show and I was hyped by the opportunity to develop a new look and feel for the show's audience. Following a trip through Consumer Electronics Show (CES) and the North American International Auto Show (NAIAS) earlier this month, Washington was the East Coast debut of the FCV Concept and i-Road. Washington kicked off on Press Day with Toyota's Vice President of North American Business Strategy Nihar Patel sharing his vision and Toyota's goals for fuel cell technology in its cars. Press Day presentations were held on the new Toyota Live stage and featured and i-Road test track.
The FCV Concept was one of the stars of the show
A new FCV Info Counter was designed and debuted at Washington to share the FCV story and Toyota's history developing Fuel Cell technology. The counter was designed to fit with a feature turntable or be a stand alone display. More design details on the FCV Info Counter are here
FCV Concept and i-Road Concept
The show space followed the new design direction the GPJ Toyota team developed this season. Each zone was highlighted by a unique carpet color sperated by red curves. Each zone was driven by the geometry of Toyota's oval logo and we were able to feature more vehicles AND more circulation space in the same floor space as 2013.
HSD and Passenger Car zones - more vehicles and more circulation space.
New acrylic wheelstands were used for all vehicles on display.
The new 2014 Highlander was prominently featured along with the 2014 Corolla.
2014 Highlander and Truck zones
Tundras and Tacomas
The NASCAR zone featured a race truck cutaway and Kenseth's Dollar General Camry.
New graphics were created to anchor the NASCAR zone. Copyright and photo credit:
Toyota at the 2014 Washington DC Auto Show

Toyota at the 2014 Washington DC Auto Show

View Website
Stuart Fingerhut
Specializing in Experiential Marketing and Live Event Design Los Angeles, CA